Did you know that the USA alone 850 million toothbrushes are discarded after use in the landfill EVERY year? And add to it the plastic bags, straws, earbuds and e-waste and so much more! The plastic debris goes into our oceans killing fish and the under water eco system. Come let us take up this initiative and help our Earth to stay plastic free - particularly the plastic that we can actually do without. Move over to Bamboo Toothbrushes with eco friendly bristles of corn fibre. Shelf life equal to a normal toothbrush!